Project Overview

Omatic Music is a music streaming platform that allows users to subscribe to a premium version for exclusive features. I was provided with business goals and constraints to create the subscriber flows. I conducted secondary research to identify successful, ethical ways to increase paid subscribers. I then conducted 2 rounds of usability testing with this high-fidelity prototype.

⚠️ Challenge

A startup company launched a media product and would like to build a user base by offering a free product then evolve the feature set so they could monetize on a premium (paid) product.

📌 Project Goals

• Create the opportunity for new users to subscribe to the premium product upon registration in the signup flow.
• Create the opportunity for returning free users to become paid subscribers in the sign-in flow as well as within the product (once logged in).

✅ Solution

Omatic Music is an app that allows users to stream music. Users will be able to experience a free version of this app and will have the opportunity to subscribe to a premium version for exclusive features.

Design Process